YOU MUST
COMMUNICATE
TO LEAD

Any organization’s most significant asset is largely invisible: it doesn’t show up on the balance sheet and there are no KPIs to measure it. And yet it affects every single aspect of the organization from top to bottom. Employees do it all day every day. They do it in meetings, in emails, in chat forums, with PowerPoint, in public, and in private. It fills their calendars. How people communicate within an organization affects productivity, engagement, and effectiveness – in short, communication affects everything. Based on more than twenty-five years of providing executive communication coaching, this book is a how-to guide for individuals and organizations that want to tap into The Invisible Asset.