Am I the only one who finds the term ‘personal brand’ slightly distasteful? How to use communication to build your reputation with integrity
I am occasionally asked to speak to groups about personal branding. I understand why, as I teach executive presence, leadership and communications. But I’m not overly comfortable with the term. It feels less than genuine, smacks of crass self-promotion. It feels fake and Machiavellian. Typical advice for building your personal brand would include: make yourself […]