Am I the only one who finds the term ‘personal brand’ slightly distasteful? How to use communication to build your reputation with integrity

Posted Posted in Personal Branding

I am occasionally asked to speak to groups about personal branding.  I understand why, as I teach executive presence, leadership and communications.  But I’m not overly comfortable with the term.  It feels less than genuine, smacks of crass self-promotion.  It feels fake and Machiavellian.  Typical advice for building your personal brand would include: make yourself […]